About Puvema

A Team Approach

We’re a dedicated team of wellness professionals led by Mayo Clinic Certified Wellness Coach Jason Gootman.

View Our Offerings

Mission

We help people go from knowing what to do and having good intentions to consistently taking great care of themselves in ways that help them add years to their lives and life to their years.

Vision

We’re a world leader in lifestyle-medicine implementation.
circle

The Puvema Way

A New Wellness Paradigm

We take a remarkably refreshing approach to helping you make lifestyle improvements.

The Messed-Up Way

“I know what I need to do: I need to eat less (because I’m a gluttonous pig) and move more (because I’m a lazy sloth).”

The Puvema Way

Nourishing food, nourishing movement, nourishing life!

The Difference
That Makes the Difference

First, you don’t have to be hard on yourself to motivate yourself. In fact, doing so doesn’t usually work very well, and it tends to feel terrible at the same time. Self-care isn’t about doing things to yourself; it’s about doing things for yourself. Second, wellness isn’t only about nutrition and exercise. It’s holistic. At Puvema, we focus on taking great care of ourselves by proactively meeting most of our needs most of the time. We focus on nourishing ourselves holistically.

The Messed-Up Way

“If it tastes good, it’s bad for you; if it tastes bad, it’s good for you.”

The Puvema Way

“It tastes good, and it’s good for you; it’s good for you, and it tastes good.”

The Difference
That Makes the Difference

You don’t have to choose between enjoying food and achieving your wellness goals. At Puvema, we focus on finding the intersection of effectiveness and enjoyment. We get the long-term benefits of taking great care of ourselves, and we thoroughly enjoy the process.

The Messed-Up Way

“No pain, no gain.”

The Puvema Way

“No pain, all gain.”

The Difference
That Makes the Difference

You don’t have to do exercise you hate in order to achieve your wellness goals. At Puvema, we focus on finding the intersection of effectiveness and enjoyment. We get the long-term benefits of taking great care of ourselves, and we thoroughly enjoy the process.

The Messed-Up Way

one-size-fits-all, quick-fix weight-loss scheme | noun | a money-making scheme sold to you by a weight-loss charlatan and snake-oil salesperson that positions you as a sucker, and in short order leaves you exactly where you were, but poorer, and feeling like a failure, again

The Puvema Way

authentic wellness approach | noun | an evidence-based approach to wellness offered to you by an intelligent, caring wellness professional that helps you cultivate sustained wellness, as well as sustained weight loss if you have weight to lose, and is a true investment in yourself that leaves you feeling terrific, both inside and outside

The Difference
That Makes the Difference

Unfortunately, one-size-fits-all, quick-fix weight-loss schemes are everywhere. At Puvema, we take an authentic, humanistic approach to wellness focused on truly thriving.

The Messed-Up Way

diet | noun | a one-size-fits-all, quick-fix, dogmatic system of eating based on exclusion and restriction, done to lose weight quickly and/or gain a sense of control in your life, that fosters yo-yo dieting, weight cycling, and/or a dysfunctional relationship with food, and leaves you feeling like a failure and like you’re constantly battling with food

The Puvema Way

anti-diet (attuned eating) | noun | a personal and natural system of eating based on enjoyment and nourishment, done as self-care, that fosters sustained wellness, as well as sustained weight loss if you have weight to lose, and leaves you feeling in harmony with yourself

The Difference
That Makes the Difference

Unfortunately, toxic-vapid diet culture harms millions of people every day. At Puvema, we employ the perfect antidote: attuned eating. We practice eating–and living–in harmony with ourselves.

The Messed-Up Way

“Just do it.”

The Puvema Way

People successfully make lifestyle improvements when they use evidence-based approaches to lasting behavior improvement and positive habit formation. People successfully make lifestyle improvements when they have robust accountability, guidance, and support.

The Difference
That Makes the Difference

Unfortunately, there are a lot of pervasive pop-psychology myths going around. At Puvema, we rely on evidence-based approaches to lasting behavior improvement and positive habit formation, and we never go it alone. We go it together. Because wellness starts with “we”.

circle

Founder of Puvema

About Jason Gootman

Jason Gootman is a Mayo Clinic Certified Wellness Coach and National Board Certified Health and Wellness Coach as well as a certified nutritionist and certified exercise physiologist. Jason helps people reverse and prevent type-2 diabetes, cardiovascular disease, and other ailments with evidence-based approaches to nutrition, exercise, stress reduction, holistic wellness, and, most importantly, lasting behavior improvement and positive habit formation. As part of this work, Jason often helps people lose weight and keep it off, in part by helping them overcome the common challenges of yo-yo dieting and emotional eating. Jason helps people go from knowing what to do and having good intentions to consistently taking great care of themselves in ways that help them add years to their lives and life to their years.

quotation
I know what it’s like to struggle and suffer, and I know what it’s like to turn things around. I combine the compassion I’ve reaped from my personal experiences with my professional expertise to help others do the same.
quotation
https://puvema.com/wp-content/uploads/2023/06/Background.svg https://puvema.com/wp-content/uploads/2023/06/nbhw-.svg

Implementation Gap

Turning Knowledge and Good Intentions into Action, Habits, and Results

Most people know a lot about what they need to do to take great care of themselves and thrive. And many people struggle to consistently do so. This is the exact problem we solve.